Good web development means a fully optimised website which plays a vital role in attracting valuable search engine traffic. Most consumers are looking online for information that will help them make smarter purchasing decisions. Having a website is important for small business for many different reasons. From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company. And even more than just that, it should be a powerful money making machine that brings you leads and new customers.